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We are TheWorx.

The digital and non-traditional marketing arm of

Telia & Pavla BBDO.

Launched in 2005, we quickly developed a reputation for bringing brands to life, in a way that had not been done before in Cyprus.

Since our inception, the evolution of the digital world has been nothing short of colossal, becoming an integral part in a brand’s communication.

We immersed ourselves in this digital world, to provide creative expertise and strategically intelligent digital solutions to all our clients.

With our combined knowledge in all areas of non-traditional communications, we continue to grow and evolve with our clients’ brands, ensuring our work provides the highest level of engagement between the brand / audience relationship.

With a unique pool of resources, a young, savvy team of professionals and specialized network tools and disciplines, we can provide better insights, that will lead to more effective creative work, which will ultimately increase sales and provide audiences with a more meaningful and more lasting brand experience.

Our mission is to bring brands closer to the consumer, by providing innovative, targeted and tailor-made solutions. Hence, making a brand’s communication more relevant and engaging towards its audience and thus, ultimately more effective, whilst adding measurable value to brands.



Digital Marketing

Our digital marketing services combine great creative ideas

with data analytics - the killer combination across all trending platforms. Ultimately, this allows us to categorically enhance a brand’s identity, by bringing it to life and in context to the audience’s own unique lifestyle.

With over 25 multinational and local brands in our portfolio, our analytical approach has ensured our clients surpass their competitors with much greater impact, in all areas of digital marketing - whether our target is engagement or sales-driven, we guarantee we can achieve it!

Digital Marketing Services:
- Strategy Development
- Social Media Management
- Content Creation
- Digital Advertising
- Performance Marketing
- Inbound Marketing
- Data & Analytics


With a team of highly skilled professionals in both traditional and digital PR, we ensure our clients’ communication is maximized to its greatest potential. Our access to local and international media through our relationship with Telia & Pavla BBDO, enables us to secure the highest possible results in media exposure and relations.

We also pride ourselves in having developed one of the most extensive pools of influencer marketing partnerships, with collaborations with major and micro influencers within and outside of Cyprus. Our immersed involvement in the projects we handle, together with our persistence in a results-driven approach, has been the outcome of a series of greatly successful influencer marketing case studies.

PR Services:

- Influencer Marketing

- Media Relations

- Press Office Services

- Media Monitoring

Direct Marketing & Promotions

We make brands stand out from the clutter. We give reason to consumers to choose them instead of their competitors. This can be done in both a creative and measurable way. With a series of in-store activations under our belt, over the past 15 years, we have been creating tailor-made promotions and activations that make our brands top-of-mind at the physical point-of-purchase as well. 


- In-Store Branding

- In-Store Promotions

- Sampling

- Competitions & Brand Activations

- Retail Brand Experiences

Events & Experiential Marketing


We are not just about organizing and branding events. 

We create brand experiences, where the 

entire essence of the brand comes to life in the eyes of the audience. 

We aim to engage and involve our audiences with brands, leaving them with a memorable brand experience. In sequence, they themselves, become loyal brand ambassadors. Our events can also be linked to sales with various creative sales-driven mechanisms we have developed. This takes experiential marketing to a whole other level, as our clients can measure real-time results during an event.


- Press Conferences

- Event Management

- Corporate Events

- Experiential Events






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