H TheWorx, θυγατρική εταιρεία της ΤELIA & PAVLA BBDO, μεγάλωσε πολύ, περνάει σε μια νέα εποχή και χρειάζεται ενίσχυση στο ανθρώπινο δυναμικό της, από στελέχη με ενέργεια και δυναμισμό, με ενδιαφέρον, γνώσεις και αγάπη για τον κόσμο της διαφήμισης, των δημοσίων σχέσεων, των κοινωνικών δικτύων και της επικοινωνίας γενικότερα!
When marketers decide to get over the shock of gender identity no longer playing a significant role in consumer behaviour, the opportunities can be endless!
The insights are all there – social media and online marketing provide us with a priceless pool of resources - data and insights we can use to know our audience and grow our brands. Because women drink beer; men use their female partners’ shampoo; some men wear make-up; transexual men menstruate. Why limit your brand to a certain stereotype when you can grow it?
Hybrid Advertising Alliance, created three years ago on the initiative of TELIA & PAVLA BBDO, held a press conference at its offices on Wednesday, 28th of September.
The aim of this first and one-of-a-kind alliance in Cyprus, was to create something much more than a one-stop-shop, which will provide comprehensive services to brands, through greater specialisation, greater flexibility and more creative work.
Telia & Pavla BBDO and TheWorx revealed the recipe of their successful and long-lasting progress in the fields of communication and advertising during a big party hosted by both agencies, on Friday evening, October 30, at their offices’ roof garden.
The event was held to celebrate several milestones achieved by the two agencies: the 25 years of collaboration of Telia & Pavla with the global network BBDO Worldwide, 10 successful years of TheWorx in the field of digital and online marketing, and winning the European Business Awards’ National Champion distintion for 2015.
We are proud to announce that theWorx has now two Google Certified employees within its ranks! We have worked hard to meet the qualifications to earn the AdWords Certification, and we will keep up the good work in our ongoing strive to continuously improve our knowledge and expertise in the field of digital marketing, and the opportunities that arise through this fast paced medium.
One of the most notable changes introduced online in 2015 is the visual content spread across those never-ending Facebook newsfeeds.This is yet another outcome of users setting the scene and dictating the rules of data and content. Seeing as the Internet, more than any other communication channel, functions as a bottom up system, data and statistics are key if you want to stay at the top of your game.