LAY'S

Smile & Win

Project Summary

The new Lay's packaging will make you smile. Lay's has changed its appearance and asked of us to add flavor to our day with a smile. To take part in the competition, participants has to find the Lay's Smiles Packages, use it to take a selfie, and upload it to Instagram or LaysCyprus' Facebook page with #SmileLaysCy! The prizes will surely make them smile: Fujifilm Instax Mini Pro Cameras, Go Pro Hero Session 5, and one lucky winner will experience the dream of a lifetime, a trip for 2 to Las Vegas.

Our planet can, also, be the winner of this competition! Because for every Lay’s pack selfie that is upload on Instagram or Lay's Cyprus' Facebook page, followed by the hashtag #SmileLaysCy, LAY'S will be planting a tree in Cyprus.

Everyday tastes better with a smile!

CLIENT: LAY'S
DATE: Feb 15, 2017