DATE: 26 Feb 2015

Online content marketing…Why visual is King!

One of the most notable changes introduced online in 2015 is the visual content spread across those never-ending Facebook newsfeeds.This is yet another outcome of users setting the scene and dictating the rules of data and content. Seeing as the Internet, more than any other communication channel, functions as a bottom up system, data and statistics are key if you want to stay at the top of your game. Photos on Facebook get 53% more likes and 104% more comments. Twitter is quickly catching up on those numbers as well, in an attempt to become more visual. The following resulting in images on Twitter getting 150% more re-tweets than plain text. Another important factor to understand why those changes, mainly focused on the visual content took place, is the way the user consumes information… From 2001 to 2011, the average attention span dropped from 12mins to 5mins. Today, our average attention span is a second less than that of a goldfish, 8 seconds. In the meantime, researches have concluded that we process visuals 60,000 times faster than text. If this is not enough to convince you of the importance of your visual content, consider the following; 92.6% of consumers make purchase decisions based on the visual factor. Both platforms and content creators are now faced with the same challenge; delivering rich, fast, and beautiful, attention-grabbing information, with as little text as possible.